As a creative director Roubi L’Roubi is holistically involved in the complete design process from generating ideas to fashion direction; bringing collections to the public through fashion photography and catwalk shows.

Models and “men about town” Jack Guinness and Michiel Van Wyngaarden leant a touch of elegance to Holland Park at this fashion shoot for the Huntsman Autumn Winter 2014 collection, led by Roubi whilst he was creative director at the Company. Roubi oversaw all elements of the shoot, which was inspired by the concept of the English gentleman in town, with a nostalgic look back to the 1930s and 1940s – this is an era that Roubi finds particularly inspiring, especially the style of Sir Winston Churchill.

The shoot was photographed by Fabrice Lachant.