Roubi L'Roubi | 2nd Floor, 30 New Bond Street, London W1S 2RN | location map |
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About Roubi L'Roubi

Roubi l'RoubiRoubi L'Roubi is a London couturier who brings together the best traditions of Savile Row and Bond Street. Renowned for his soft, meticulous tailoring and dressmaking, his expertise in fitting and design has seen him in demand as for both mens' and ladies' tailoring, country and shooting attire, and ladies' evening wear. In December 2012, Mr L'Roubi became the Co-Owner and Creative Director of Huntsman, the iconic Savile Row brand.

Roubi L'Roubi is uniquely qualified to take the helm at Huntsman. He has already worked with some of the most iconic British luxury firms, including Holland and Holland, for whom he designed a range of ladies sporting tweeds, and for Henry Poole, the Savile Row tailor with whom he collaborated on woman's tailoring. Savile Row also invited him to be a judge at the prestigious Golden Shears Awards for young tailoring talent in 2011. "I am delighted at the opportunity to be able to learn from the incredibly talented team at Huntsman", said Mr L'Roubi. At the same time, I will be able to share the expertise that I have developed in women's bespoke."

With the continuing support of the existing Huntsman team, including Peter Smith, General Manager, and Patrick Murphy, Head Cutter, Roubi L'Roubi's vision is to maintain the uniquely traditional silhouette and immaculate mens' tailoring for which the house is famous. His womenswear expertise with its insistence on achieving a perfect fit, will also allow Huntsman to further develop their complementary ladies' tailoring offer. It is the intention that Mr L'Roubi's own Bond Street couture business will be evolved into the Huntsman label.

Dovetailing neatly into the Huntsman tradition is Roubi L' Roubi's expertise as a designer of sporting clothing. Here, he brings into play his experience as a keen dressage rider, and time spent at the peg on some of the country's best shoots. His sporting tweeds and country clothes display a close functional understanding of the ergonomics of movement, essential for comfort and style in a suit that is worn all day in the field.

Mr L'Roubi's work has also been well received on the international stage. In 2007 he designed costumes for the prestigious Ichikawa Kabuki actors in Tokyo. Recently accepted into the Hollywood Guild of Costume Designers, Roubi L'Roubi's film credentials will be further endorsed with the 2013 release of 'Nina'. His exquisite period designs for Zoe Saldana will take centre stage as she plays the lead in this biopic celebrating the life of singer Nina Simone.

Roubi L'Roubi's love of design is informed by his degree in Mechanical Engineering earned at Imperial College in London. An understanding of structure and craftsmanship acquired here has proved an excellent foundation for his career in tailoring and couture. After starting his career with Joseph Ettedgui in South Kensington, he went on to launch his own label in 2004.

Over the past twenty years, Roubi L'Roubi has collaborated with some of the best known names in the industry. His love of baroque music has led him to design robes for the clergy at St Paul's cathedral and for the opera singers Claire Rutter, Stephen Gadd, the Handel Players, and for the conductor, Lawrence Cummings as well as the ENO's Spring Opera Gala. Mr L'Roubi is an accomplished painter and ceramicist.

Roubi lives with his partner Pierre Lagrange and their family, with time shared between their homes in London, Hampshire and New York. Pierre is the Co-Owner of Huntsman with Roubi.

Collection Evening Wear
Creative Director
Mayfair, London.